Why do people buy designer brands?

Why do people buy designer brands?

There is a vast majority of us that love our brands and designer items. Be it clothing, accessories and anything under the sun. Heck, if we didn't care, supreme probably wouldn't exist. It just seems like they take existing products, wrap it completely with the word supreme, and that would be $1,000,000 please. But what is it about them that we find the need for them.


Let's take designer eyewear for example, one reason people would pick designer and branded eyewear over a generic brand would be the perceived quality. Right? It is assumed that most of the time, higher prices = better material, better quality of labor and overall just better. But is that always the case or is it that these companies just know how to sell and market? I believe there is a shift towards actual better quality as the information era grows and consumers become more educated. I also do believe that some of the designers eyewear brands got their mark and why consumers do pick them is because they are actually better. Marketing doesn't have to always be evil, and if there weren't somewhat good, people would just stop buying them, because there is 100+ of brands out there to choose from anyways.


Another main reason I find consumer gravitating towards designer eyewear for example, is because their value is generally known. Let's face it, consumers (me included) love to be perceived as doing well financially and someone who has money. People are still under the impression that if someone has money then we must respect them and that makes the person with money feel special. And with branded eyewear, because they are so popular, and because their value in generally known, if you are rocking some Versace, Ferragamo, Cartier or even Shamballa frames, then people automatically assume you have money and you now have gained their respect.

I think it's also mainly because people think, if we respect and make this person like us, then we have the opportunity to either get money from them or make money with them. And so we try to surround ourselves with them.


Also, most importantly why we like expensive and branded items (for the boys) is because we like to impress the girls. Unless you aren't into girls, in that case I have no experience on how that dynamic works, so I'm not going to comment on it.


So branded and designer eyewear is something most of us want. And that's fine. We are only in this world for a short time, we like this, we want to enjoy ourselves. So buy all the branded eyewear, clothing, expensive cars, and anything else you can think of. But branded doesn't always have to mean expensive, that's why eyewear at OneSpex is great, we are offering everything great about branded and designer eyewear from top brands, but we offer them at great value to our consumers.

Plus, lenses are at an even better value compared to anyone else in the market. And because we believe in a globalized world, our prices are inclusive of shipping. So shop OneSpex for all your designer eyewear needs, this includes eyeglasses, lenses and sunglasses.

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